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What is a Niche in Internet Marketing?

What is a Niche

A niche is simply a small segment of the entire market. Suppose, for example, you wanted to build a website about pets. Well, pets is certainly a niche because it is a smaller market than animals.

An even smaller niche would be a website about dogs, and a smaller niche would be cocker spaniels and a smaller niche than cocker spaniels would be, say, albino cocker spaniels.

You see where I am going with this? You want to build a website that you can tweek to appeal to a very specific segment of the market.

Your first reaction to this may be what mine was. “But wait. If I do that, then only a very small amount of the entire market will be attracted to my site and I will have less customers.”

Why this is absolutely not true.

You cannot be everything to everyone. You must target a very specific group of people to market to. Yes, if you pick a specific market, you will have less visitors. But you will have more customers.

When someone searches for ‘albino cocker spanials” he does not want to be directed to a site that contains information about all animals on earth. There is too much information that he is not interested in and he will quickly leave your site.

If your site is about ‘albino cocker spanials’ then this searcher is your perfect customer. He will find that your site is exactly what he was searching for.

How to accomplish your nichepicking.

Sit down with a pad and pencil and write down all the things that you are either really good at, or really interested in and passionate about. Everyone has something that they are good at. What is it? Everyone has something that they are passionate about. What is it in your case?

You may get a number of things on your list. You should try to get at least three.

Ask other people what they think you are really good at. Their answers may surprise you.

After you get at least three things written down that you are really good at or that you are really passionate about you may move on to “Researching Your Niche”.

What do you think?

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